Evidence-based value and access strategies

Case Study: Strategic Market Access Plan

Return to Market Shaping Initiatives

A large pharma company engaged Compass to develop a Strategic Market Access Plan (Strat-MAP) for a major franchise

Client requested a plan to derive evidence-based strategies to proactively ensure franchise success through an evolving market

Key Objective:
Achieve franchise profitability goals through 2015 as the market and client’s franchise face challenges from new competitors, patent expirations, and changes in care delivery models


  • Comprehensive secondary research and gap analysis informed the research plan
  • Primary research of internal stakeholders (n=18) and payer customers (n=22) provided intelligence for an updated market access landscape
  • Using additional internal expertise collected through an account team survey (n=62) and war game exercises (n=40), a strategic market access plan was developed


  • Recommendations in the Strategic Market Access Plan have been executed
  • Client’s principal product has retained market leadership in most plans and geographies through the launch of a successor compound
Sample Deliverable
Many of the recommendations in the Strategic Market Access Plan have been executed