Strategic Marketing Research &
Competitive Intelligence

Understanding your competitive environment is a key to success. Some issues require an independent, rigorous analysis. For example:

• For your major portfolios, have you benchmarked key performance indicators of your company’s R&D and commercial development operations against leading competitors?
• Do you know how prospective partners perceive your business development and alliance management functions?

Compass will help you gain intelligence in a confidential and professional manner. Our services are grouped as follows:

• Independent Analysis: Independent analysis of marketing data and trends.
• Outside Intelligence: Confidential, blind inquiries to industry sources to assess the competitive landscape and gain intelligence.
• Custom Qualitative and Quantitative Strategic Research Studies: Compass understands the needs to meet tight deal deadlines and has consistently proven to deliver relevant, insightful research based recommendations on schedule.

Find out more about out Strategic Marketing Research & Competitive Intelligence by reading our examples and key benefits.